Journal

Ideas on design, branding & the web.

Practical thoughts for small businesses, from getting your brand right to building a website that actually works for how people search today.

Branding•16 June 2026

5 signs it's time to refresh your brand

If your business has outgrown its look, your branding might be quietly costing you customers. Here are five signs it's time for a refresh.

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Web Design•2 min read

Is your website ready for how people search now?

Search is changing fast, and people are asking AI assistants for recommendations, not just Googling. Here's what that means for your small business website.

14 June 2026

Branding•2 min read

Your logo is not your brand (and why that matters)

A logo is one piece of the puzzle. Real branding is the whole experience people remember, and here's what that actually means for a small business.

10 June 2026